What are we thinking, right? We are Chill & Hip Hop™. Management wasn't convinced when we introduced the idea of expanding the definition of our musical lifestyle format to include RnB/Hip-Hop influenced and inspired pop music. What? Really?
After just a few short listening sessions, management was just hooked too. We know there are thousands of stations around the globe spinning an eclectic mix of beats and harmonies; however, how many are core RnB and Hip Hop Pop? I mean, can you think of a single station that has drawn a line in the dirt and said..."this is who we are?" We can't.
Liam Payne's "Strip That Down" which features the hip hop prowess of Quavo cannot be ignored.
"Strip That Down"
Liam Payne ft. Quavo spinning on Chill & Hip Hop™
"Strip That Down" featuring Quavo's masterful rap lyrics was the right decision for Liam's debut solo single. We are ready for a few additional remixes. We are not alone in our not so typical thought process here. Liam, himself, describes "Strip That Down" as "a trap and hip hop-influenced pop and R&B track."
When Liam decided to go with Migos member Quavo, timing was a key factor. After the tracks were laid, it was all good. According to Liam, "we absolutely love it". Quavo is the go to man.
Take a listen to Chill & Hip Hop™. You will not be surprised by a few other pop songs you may hear. We are just getting started.
Here's Liam Payne's video--"Strip That Down"